Fake Steve Jobs site to shut down

The popular Fake Steve Jobs site is going to close as its writer, Dan Lyons goes onto better things.

This week EPIX said that it would be creating a TV series based on Lyons’ book Options: The Secret Life of Steve Jobs – A Parody. Larry Charles (Seinfeld, Entourage, Curb Your Enthusiasm) is directing the pilot. Lyons is writing the script.

The show is about a made up person named Tom Rhodes who’s personality is largely based on Steve Jobs and other Silicon Valley “titans.” Apparently the show will have an online component.

The show’s producers think the Fake Steve blog will confuse people and so it is going to have its plug pulled.

The reality is that the Fake Steve Jobs blog idea was only really funny when no one knew who was writing it. For its first year no one knew it was Lyons and the knowledge of the industry gave the impression that it was being penned by someone who actually worked in Apple.

Lyons had a reputation in the tech industry for his unfunny defence of the anti-Linux bad-boy SCO. For four years he was SCO’s attack dog in Forbes against blogs which he said were “spewing lies, libel and invective” against SCO. He claimed that Groklaw was primarily created “to bash software maker SCO Group in its Linux patent lawsuit against IBM, producing laughably biased, pro-IBM coverage.”

As evidence started to mount that Groklaw and the evil blogs were right,  Lyons tried to change sides.

“For four years, I’ve been covering a lawsuit for Forbes.com, and my early predictions on this case have turned out to be so profoundly wrong that I am writing this mea culpa,” he wrote.

Lyon’s Steve Jobs’ blog appears to have redeemed him in the eyes of many, although when we crossed swords with him, it was not clear if it was Lyons or his Fake Jobs’ persona which was attacking us. It seems to us that Fake Steve is too close to real Steve to be actually funny.