A well respected PR company based in London has released a survey that indicates journalists are being shafted by their publishers.
No surprises there then.
Kaizo invited British national and trade hacks to comment on whether publishers put pressure on their workers – data gatherers as some of these buggers call their journalists – based on web analytics.
Some of the results are most surprising. Kaizo asked: “Does you have access to, are given, web analytics data on your stories.” Despite the interesting “does you have” phrase, 33 percent of hacks weren’t given access to web analytics on their stories.
According to Kaizo, half – well 48 percent – said that analytics did play a role.
A majority of the hacks thought web analytics provided an insight into the readership.
Now, here’s a bit of my opinion – ‘cos I’m allowed to. Journalists should ignore focus groups and publishers putting pressure on them because – let’s face it, PR companies, vendors and publishing companies are triplets joined at the hip. Journalists never should be influenced by such considerations.
The interesting thing is that Kaizo didn’t dare to break out the journalists by publisher. So we suspect the worst.
Kaizo did say web analytics “pose a risk to journalistic independance (sic)” – indicating to this particular hack that Kaizo should hire some good sub editors, like what I am, init? There’s more of this controversial stuff – here.