Dell targeted by Greenpeace

Dell buildings in Copenhagen, Bangalore and Amsterdam have been stormed by Greenpeace, according to local news reports.

These headquarters of the computer giant were targeted by the activists to protest the use of PVC and brominated flame retardants (BFR) in its products.

Once inside the Copenhagen building the protesters managed to get to the roof of the building unfurled a giant banner which read ‘Michael Dell: Drop the toxics – Greenpeace’.

The protest yesterday afternoon was timed to coincide with a meeting of top Dell management to discuss its green policy.

Greenpeace claim that, in 2006, Dell promised to phase out the use of the chemicals in its products by the end of 2009. This was later pushed back to 2011.

The protests were planned to remind the company of its promises and remind it of its commitment to phase out PVCs and BFRs.

This protest action by Greenpeace against Dell could continue and be extended to the US, warned a spokeswoman for the environment group.

“Dell ran from its green promises and postponed the phasing out of PVCs and BFRs. It’s a gross dealbreaker and we must now ensure it doesn’t happen again. We want Dell to make a plan for how they will achieve the 2011 goal and show us that plan,” said Greenpeace spokesman Erik Albertsen to The Copenhagen Post.

Greenpeace recently launched a very successful online campaign against food giant Nestle, after Nestle started to attack commenters on its Facebook fan page wall.