China PC market to boom on back of Ultrabooks, Windows 8 release

The importance of the PC market in China has been growing substantially, not just in terms of production but increasingly with demand for products too.

According to IHS iSuppli China now accounts for 22 percent of global demand for PCs, as well as contributing over 90 percent of production.

With plenty of major developments in the PC industry this year there is space for further growth.PC shipments will reach 83.6 million units this year, up from 73.9 million last year, and 67.0 million in 2010.

For example analysts believe that the popularity of Ultrabooks and the release of Windows 8  and Ivy Bridge chips are all expected to drive further spending by consumers.

IHS says that the global PC market has been slowing of late, though a recent report by IDC showed that there were signs of growth in shipments during the first quarter of 2012.

But while growth in European regions is slow,  the Chinese market is pushing ahead at much greater speed.

A lot rests on the popularity or unpopularity of Ultrabooks in the region however.  IHS says that the devices have the potential to drive significant growth, but as is the case in other parts of the world there are some lingering doubts over price.

It is widely expected that the release of Ivy Bridge will see prices drop, which should help drive adoption on a wider scale.  The release of Windows 8 won’t hurt prospects of the ultra-slim devices and Ultrabooks are expected to account for 15 to 20 percent of all notebooks this year.

The desktop market meanwhile is expected to see decent growth in the country, with opportunities, with problems brought about by HDD shortages now largely having passed.

Lenovo continues to rule the roost in China, with 35.5 percent of the market, having also caught up with Dell in the global market.  Lenovo has also its sights set on further expansion in Europe, as it continues to push to become a household name in other regions.

In China though its main competition comes from Acer, following its successes in the all-in-one and ultrabook markets.