Cargo company wins battle to have Intel in its name

Intel has finally lost a trademark lawsuit it filed against a similarly named cargo company.

Customs brokerage company Intelport was happly doing whatever it was doing with cargo when it received a stiff letter from Intel briefs, demanding that it should change its name.

Apparently, Intel thought that people would try and buy chips from from a cargo company rather than its glorious self.

The case started in 2004 when Intel sent it a cease-and-desist letter demanding the customs brokerage firm change its name. Clearly, it  thought it was a joke and ignored Intel completely.

Intel filed a petition with the US Securities and Exchange Commission, however, the SEC did not think that Intel customers were daft enough to mistake the two and found no infringement.

Never one to realise when common sense was prevailing, Intel lawyers appealed to California’s Tenth Division court.

According to Business World, the judges looked at Intel’s petition to reverse the Securities and Exchange Commission’s (SEC) ruling and denied the chip maker’s appeal.

The court said that the electronics company’s tradename “Intel” was “not confusingly similar” to that of Intelport.

SEC’s guidelines on corporate names states: “If the proposed name contains a word similar to a word already used as part of the firm name or style of a registered company, the proposed name must contain two other words different from the name of the company already registered.”

Intel argued that it had acquired a prior right over the use of the name and that Intelport’s name was “confusingly similar.” If it were up to Intel, the letter i would be a trademark and the company would have to drag full dictionaries through the courts.