The average Brit spends almost half of their waking life using media and communications, according to statistics from the watchdog Ofcom.
Apparently UK people spend seven hours a day watching TV, surfing the net and using their mobile phones.
The figure is bumped up to nine hours because people multi-task on several devices. The survey found that the kids of today could squeeze in nine hours 32 minutes worth of consumption into that time.
Based on a survey of 1,138 adults the report also suggests that rather than dying in the wake of the online media onslaught, it television and radio is still alive and kicking.
Radio also held its own, the survey said.
Although listening times have gone down slightly, the number of people able to access radio services was at an all time high, at 91 percent.
Apparently the average person spending around 3.8 hours watching television every day.
Peter Philips of Ofcom said that it was the first time his organisation has mapped the totality of communications use over a day.
The annual Communications Market Report says that the average person spends around 15 hours 45 minutes every day awake. Of this time, it says, the average person spends seven hours and five minutes “engaging in media and communications activities”.
The rise of mobile internet has untethered people from being in one particular place.
The number of people using their phone to surf the web currently stands at 13.5 million people. This has almost tripled since 2008, when the figure stood at 5.7 million, the report said.
Mobile data use has increased by 240 per cent between 2007 and 2009.
The report says that social networking now accounts for nearly one-quarter of all time spent online.
Internet take-up has now reached 73per cent in the UK, the majority of which is fixed broadband.