The luxury carmaker, popular with travelling salesmen and officer managers who believe that they own the road, is offering more battery-powered models.
Chief Executive Officer Harald Krueger told the German press that BMW expects to increase its deliveries of fully electric and hybrid vehicles to around 60,000 units this year.
Sales of battery-powered BMW models have totalled about 100,000 cars since 2013, he noted.
“Electric mobility will come, but demand is not going through the roof,” the newspaper quoted Krueger as saying.
To help improve sales, BMW is also increasing the battery range of its i3 city vehicle by 50 percent this year. The i3, BMW’s only fully battery-powered car, sold only 25,000 units last year.
The company has fallen behind Daimler’s Mercedes-Benz in global luxury-car sales rankings lately and thinks that increasing its share of electric cars and hybrid models to between 15 percent and 25 percent of sales by 2025 will help.