AT&T offers service, but won't sell it

One wouldn’t really expect a communications company to have, er, communication difficulties, but that’s certainly the case today over at AT&T, which this morning announced fab new mega sized bandwidth offerings, but obviously forgot to inform its sales staff, making it quite impossible to order. 

AT&T did much to trumpet the arrival of its Max Turbo U-verse Internet service, offering a heart pounding dedicated bandwidth of 24/3Mbit for $65 per month to no less than 120 markets around the US

The service, based on Very High Bitrate Digital Subscriber Lines (VDSL), had initially been piloted in Austin, San Antonio and St. Louis, but is supposedly now available to a much wider US audience, thanks to super-fast fibre networks which only switch to copper lines within a few thousand feet of the customer’s home – fibre to the node (FTTN). 

Sound cool? That’s because it is, even if it all works out to be rather more expensive after one factors in the mandatory TV bundling AT&T forces down punters throats if you want the new Max Turbo service. 

So, instead of $65 a month of your precious moolah going to AT&T for blisteringly fast Internet speeds, think more in the region of $122 for Max Turbo and the lowest available tier of HD TV service.

But even if you want it and are prepared to pay… you can’t have it. Our colleagues down at Icrontic were the first to pick up on this, after calling AT&T to order the brand new service.

Icrontic’s HQ is in the Detroit metropolitan area, supposedly a U-verse market, and Icrontic also has the unfortunate pleasure of having an AT&T TV package, so it fits the bill. Yet, when staff called AT&T to place an order for Max Turbo, the sales reps had no idea what they were talking about.

Not a crew to give up easily, Icrontic called another an AT&T rep and was told he also had no idea about the Max Turbo service.

Meanwhile, here in Mountain View, CA this reporter spent 20 minutes on hold waiting for a rep to give her the number of an AT&T PR person she could talk to on the subject, seeing as the firm conveniently left that off the press release.