Apple’s sultan of spin gets his knickers in a twist

Philip Schiller, the spinnining gauleiter of the fruity themed Apple cult, appears to have a faulty memory.

In case you missed it, the Tame Apple Press has been running lots of stories about how the cargo cult is celebrating the 30th birthday of the Apple Mac. There are all sorts of events planned: There is Badger sniffing competitions in Crew, the inter-rabbi bobsled race down the escalators of Charing Cross Tube station. Of course Apple’s Stores are gleaming with a special coat of smugness applied for the occasion.

Philip Schiller, Apple’s senior vice president of worldwide marketing, clearly was beside himself with excitement as he started to make claims about Apple’s product which were not exactly true.

Schiller started to tell the Tame Apple Press that Jobs’ Mob was the only PC maker from the early days who still made PCs. After all IBM had sold its PC business to Lenovo and Microsoft had not bothered for a while.

“Every company that made computers when we started the Mac, they’re all gone,” Schiller told Macworld in an interview on Apple’s Cupertino campus. “We’re the only one left.”

The Tame Apple Press all nodded and wrote this down and were all set to run it as a front page exclusive about how wonderful Jobs’ Mob was when someone suddenly remembered there was a small PC maker from the good old days who still made a few PCs. That was a little company more famous for its printer ink – HP.

While the Macintosh was released in 1984, HP made its first “personal computer” the HP 9100A in 1968. Ads call it a “personal computer” in the first documented uses of the term.

In 1980 HP’s first proper PC, the HP-85 which could control instruments and even talk to other computers and in 1983 HP built a touchscreen HP-150 Touchscreen PC, allowing users to activate features simply by touching the screen.

Dell also still makes a few computers although it was founded four months after the first Mac was released. Sony produced computers in the 1980s, left the business in 1990, but reentered in 1996 with the VAIO.

Of course, Apple is a marketing machine, but in this case Schiller really has spouted some total bollocks.