Apple not buying a lot of components

poison-appleIt looks like Apple has written off this year as an annus horribilis and is not buying nearly as many smartphone components.

According to Asian suppliers, Apple has cut the number of components down this quarter indicating that Apple things the market is going to be soft as a baby’s bottom.

The Tame Apple Press is having a job giving its favourite smartphone maker free publicity for the coming iPhone 7 because it looks like it is nearly identical to the iPhone 6S. It appears that Apple is not even trying.

Taiwanese chip firm Advanced Semiconductor Engineering warned that Apple was being more conservative in placing orders compared with last year.

Nikkei said that hat component suppliers in Taiwan would receive fewer orders from Apple in the second half of 2016.

Earlier this month, Goldman Sachs lowered its price target on Apple’s stock on worries about slowing growth in the smartphone industry.

At the time, the brokerage also lowered its fiscal 2016 forecast for iPhone shipments to 211 million units from 212 million units.

Apple reported its first-ever quarterly decline in iPhone sales in April and it is expected that the iPhone 7 will be a huge disappointment.  Apple’s shares have fallen 12.6 percent this year which is a little surprising given the amount of bad news the outfit has been doling out.