Apple makes sure press does what it is told

If you want balanced coverage of the Apple press conference you might as well forget it.

Normally Apple only invites hacks who write nice things about it. If you watch the videos that will come out of the conference you will see these people show how balanced they are by giving Steve Jobs a standing ovulation.

However normally there are a few video streams which lets the kind of reporters who might not praise Jobs to the skies tune in.

It also means that stories, like the one where Steve asks hacks to turn off their wi-fi because his new iPad can’t get a line out, are reported. Otherwise these would be smugly buried by the worthless hacks who bring shame to their press cards by acting as Jobs’ unpaid PR.

It seems that Apple has managed to fix this particular security problem on the video stream by only allowing reporters who have Apple gear to view the video stream.

The logic being this is if they are using Apple gear they are more likely to write their prose from whatever loopy premise Jobs is coming from.

Apple will broadcast today’s event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards.

Open, in Jobs’ Mob’s language means that it will run on any Mac, which in case the mob needs reminding only works on five percent of the world’s computers.

Actually it will only run on a Mac running Safari, on Mac OS X version 10.6 Snow Leopard, an iPhone or iPod touch running iOS 3.0 or higher, or an iPad.

Apple points out that the broadcast is the property of Apple and so you cant reproduce it without prior written approval from Apple. We guess this is just in case Jobs has an epiphany and screams out “I am selling rubbish and laughing all the way to the bank… but my soul is troubled” and the Jobs’ Mob needs to stop the video getting out and then deny it ever happened.