Apple is serious about TV business

old-school-tvFruity cargo-cult Apple appears to be doing its best to reduce its dependence on its iPhone before the bottom drops out of the market. Its latest wizard wheeze is to boldly go where Microsoft and Intel have gone, and failed.

Apparently it wants to get into the video streaming business, just like Netflix, and make its own content.

Jobs’ Mob has held preliminary talks with executives from Hollywood in recent weeks to gauge their interest in spearheading efforts to produce entertainment content.

The dark satanic rumour mill suggests that Apple wants to create development and production divisions that would churn out long-form content for online streaming.

Cupertino, California-based Apple is looking to start hiring for the planned division in the coming months.  It is not clear if Jobs’ Mob will be focusing on TV series, movies or both.

Apple raised a few eyebrows when it announced that it would delay its live TV service to at least next year. It had planned to introduce the service, delivered over the internet, this year. The suggestion here is that Apple wants to go into the whole thing much larger than originally planned.

It might have a few problems however.  Big Content has been dragging its feet with its Apple dealings ever since Steve Jobs’ bragged how he got one over on them over supplying content for iTunes.  There is also the example of the publishing companies that made the grave mistake of assuming that what Jobs’ suggested for ebooks was legal.

As a result the studios will be looking at the contracts very carefully and considering the implications before signing any more Faustian pacts with Apple.