While the Tame Apple Press has been singing praises of Apple’s environmental record based on the report it is choosing to ignore some very important environmental misses.
While Apple said that its aim is to make iPhones and computers entirely out of recycled materials by putting pressure on the recycling industry to innovate, that is mostly a moonshot plan and not as important as Jobs’ Mob actually doing something itself.
The most important is Apple’s current practices prevent recyclers from doing the most environmentally friendly thing they could to salvage phones and computers from the scrap heap and reuse them.
Apple rejects current industry best practices by forcing the recyclers it works with to shred iPhones and MacBooks so they cannot be repaired or reused — instead, they are turned into tiny shards of metal and glass.
After sorting, the materials are sold and used for production stock in new products. No reuse. No parts harvesting. No resale.
While this is great for Jobs’ Mob, it means that users are forced to buy new gear, which places a strain on the environment.