Apparently the problem is that in 1985 a bloke William Longe, patented the name Apple when it came to launching its watch in Switzerland.
This means that the US tech giant cannot use the image of an apple nor the word “apple” to launch its watch within Switzerland, the home of luxury watches.
According to a document from the Swiss Federal Institute of Intellectual Property, the patent is set to expire on December 5 of this year.
Apple’s watch is appearing on the market two years late and is already outclassed by its rivals. A further delay in the home of the wrist watch is embarrassing to say the least.
The Apple Watch, the firm’s first new device since Tim Cook became CEO, will be available in stores in nine countries on April 24 and, since it has practically no killer app technology behind it, it appears to be part of Jobs’ Mob’s Apple pay payments system.
Swatch countered any change that will work by announcing a plan to put cheap programmable chips in watches that will let wearers make payments with a swipe of the wrist.