Apple’s high-end consumer juggernaught keeps rolling if the figures in its earnings statement, for its fiscal Q4 2010, are to be believed. The Cupertino company posted, for the quarter ended 25 September, 2010, “record revenue” of $20.34 billion. That’s a staggering increase from $12.21 billion revenue as the same time last year, no doubt helped along by the phenomenal success of its iThingies, the iPhone 4 and the iPad.
The biggest sellers for the quarter were iPhones – selling 13.1 million units in the quarter marking 91 percent growth year-on-year. In terms of units the next big hitters were iPods with 9.05 million units sold in various flavours, though this was an 11 percent decline from the same quarter 2009.
Apple sold 3.89 million Macs in the quarter and flogged 4.19 million of its newcomer, the iPad.
Meanwhile, analyst outfit iSuppli has heard that Apple has found iPad component availability improving so is upping its shipment forecast for all of 2010 to 13.8 million, up from the July 12.9 million forecast.
The only constraint on shipment growth, says iSuppli, is production and not demand – factors such as thinning production on Field Fringe Switching LCD panels, NAND flash and capacitive touch screens were a worry with ongoing yield issues, but Apple partners have been increasing their production to meet Apple’s vast demand.
That means production rates are on target to meet forecasts of strong Q4 sales.
Its retail strategy is to thank for increased sales, too – expanding to new retailers including Amazon, Verizon and Walmart means Jobs’ Mob is effectively pushing iPad presence everywhere it can in time for Christmas, Channukah, Kwanzaa and the holiday season. Interest in the education sector has been picqued, too, with incentives expected to be supplied by Apple in 2011.
Add this all to the new suppliers coming on board over 2011 and Apple’s clearly still set on world domination. iSuppli also increased its 2011 shipment forecast to 43.7 million units, up from 36.5 million, and the 2012 outlook to 63.3 million units up from 50.4 million.
And if it manages to pull off what it’s planning in the corporate field, we can expect Apple’s coffers to keep swelling.