Fruity toymaker Apple has announced its move into the glamorous world of cloud computing with its rather predictably titled iCloud service.
Also scheduled for unveiling at the Worldwide Developers Conference next week will be the iOS5 update for its products such as mobiles and tablets, alongside and the new Lion OS for Macs.
Steve Jobs will make a cameo appearance to present a key note address at the event next week, with the firm taking the unusual step of announcing the releases ahead of the official unveiling rather letting its followers discuss in hushed tones the latest product.
Whether such excitement and fervour could be generated of a cloud service is debatable of course.
However Apple was not giving away too much in its press release today what the service might entail, though there are expectations that it will be along the lines of a music storage service, with talk of Apple wrapping up licensing deals with major record labels.
Rumours are also circulating about the iOS 5 which is expected to be a major overhaul of the notification system to one similar to that of Google’s ‘Honeycomb’, though Apple has not given any more details as yet.