AMD samples Seattle with PR metaphors

AMD began sampling its Opteron A1100 64-bit ARM processors (codenamed “Seattle”) and is already touting using as many mixed metaphors as its PR department can think up.

CEO Rory Read said that Seattle was a “key milestone” in an “ambidextrous strategy” and that the company planned to begin shipping the chips in the final quarter of 2014. After all, left and righted handed people are so dependent on milestones.

Read said Seattle was the industry is first at 28nm technology, positioning AMD as the only SoC provider to bridge the x86 and ARM ecosystems for server applications.

Resorting to a surfing metaphor, Read said that AMD was catching it just as the “wave is forming”. This is going to be an important market over the next three, five, 10 years, he claimed. Of course the tube could collapse and leave AMD looking silly with its legs in the air while the board goes flying.

Meanwhile, Lisa Su, AMD’s SVP and GM of global business units, said that many customers were interested in Seattle, but she is not sure how much of that interest will actually translate into cash sales.

“Relative to revenue”, it’s probably too early to tell what’s going to happen in 2015… but interest in the platform is quite high, she said.

She said that it was important that AMD get some of the ecosystem there, we guess that means that AMD needs to make sure that the energy, water, nitrogen and soil minerals and other abiotic components are functioning correctly.

Su said that it was also important to have SeaMicro systems working with Seattle but she refused to put a date on the launch of such SeaMicro Fabric servers, clarifying that the “Q4 statement was a chip statement.”

The upcoming 64-bit ARM-based server SoCs (system-on-chip) from AMD will be available with four or eight ARMv8-based Cortex A57 cores, up to 4MB of shared Level 2 cache, 8MB of shared Level 3 cache, eight PCI-Express Gen 3 lanes, two 10 GB/s Ethernet, and eight SATA 3 ports. Further, the A-series chips support up to 128GB of DDR3 or DDR4 ECC memory as unbuffered DIMMs, registered DIMMs or SODIMMs.