AMD laptops doing well

AMD-based laptops in Western Europe are doing well in Europe and are bucking the trend for PC sales.

According to Context research, sales of AMD laptops are up 10 percent so far in Q4 year on year in a shrinking market.

The first eight weeks of the fourth quarter saw AMD-based laptops increase while the notebook market as a whole shrank 12 percent year on year for that period.

Jeremy Davies, chief executive and co-founder of Context, said AMD-powered laptops saw their market share increase from 14 percent in early Q4 of 2012 to 18 percent for the equivalent period of 2013.

He said that that the PC market is fragmenting into more discrete customer segments.

“Home buyers want tablets, businesses want higher-specification notebooks and are willing to pay more, and where a consumer has chosen a notebook, value is a prime motivator,” Davis said.

Overall notebook category growth across Western Europe was driven principally by the UK, where sales of AMD notebooks made by HP, Lenovo, Acer and Toshiba expanded 70 per cent in unit terms.

Lenovo’s AMD-based IdeaPad Z585 multimedia laptop has been the top holiday seller in the UK so far. Laptop sales in Italy and Spain are improving too.