Amazon launches Dash in the UK

AmazonAmazon has launched its Dash Button in the UK as part of its cunning plan to become a one stop shop for everything.

The product is now available for Amazon Prime customers in the country, who pay £79 a year in order to get access to a range of Amazon services.

Basically the Dash Button is a small hardware button that you can stick around your house, allowing you to order up to 40 different branded products.

These are things like Andrex toilet paper, Durex condoms, Pedigree pet food, Play Doh, and Rimmel make-up. Once the order has been placed, the products will be delivered within a day.

Although the Dash Button is £4.99, Amazon Prime users will receive £4.99 off their first order, meaning the device is essentially free.

Amazon is also launching its Amazon Dash Replenishment Service (DRS) in the UK.

DRS is a cloud-based service that allows manufacturers to enable their connected devices to automatically reorder household products from Amazon using a set of APIs. Amazon said DRS could allow a washing machine to reorder laundry detergent or a printer to reorder ink, for example.

Daniel Rausch, Director of Amazon Dash, said in a statement: “We’ve all experienced the frustration of running out of something we need—Dash Button and Dash Replenishment Service are designed to make that moment a thing of the past.

“Dash Buttons offer the convenience of 1-Click shopping from anywhere in the home—they can be placed near those frequently used items you don’t want to run out of, and when you see supplies running low, the Dash Button makes it easier than ever to order more. Just press the button and your item is on its way.”