The outfit sent an e-mail to its marketplace sellers that it will stop selling the Apple TV and Google’s Chromecast since those devices don’t “interact well” with Prime Video.
No new listings for the products will be allowed and posting of existing inventory will be removed October 29, Amazon said.
Basically, there was no chance of Google or Apple coming up to snuff. Prime Video doesn’t run easily on its rivals’ hardware.
Roku’s set-top device, Microsoft’s Xbox and Sony’s PlayStation, which work with Amazon’s video service, aren’t affected, it said.
It is a risky move and shows that Amazon is OK about losing sales to improve its own video streaming service. Apple and Google have the best selling media streaming devices generally.
But Amazon has invested heavily in online content, including producing its own exclusive shows as a way to attract new Prime subscribers, who pay $99 a year for speedy shipping and access to video and other services.
It might hurt Google and Apple a little. Google does lean on Amazon more than Apple which has its own stores and uncritical legion of fanboys who will buy whatever Jobs’ Mob tells them.
Amazon, Apple, Google and Roku devices made up 86 percent of all media-streaming products sold to US households with broadband in 2014. An estimated 86 million media-streaming devices will be sold globally in 2019, the research firm said.
Amazon supplanted Apple for the No. 3 position in sales in 2014. Roku led the market with 34 percent and Google was second with 23 percent.
“Over the last three years, Prime Video has become an important part of Prime,” Amazon said in the e-mail, which was sent to sellers yesterday. “It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.”