Adesto Technologies Launches IoTs Memory

Adesto-Logo

Sunnyvale, CA – Adesto Technologies is introducing an ultra-low power memory solution with the ability to aid in the design of Internet-of-Things (IoT) applications that can run for years on a single battery.

Adesto also announced that the new 45nm based CBRAM Products will be manufactured by TowerJazz Panasonic Semiconductor Company  (TPSCo), 300mm, Hokuriku, Japan Fab.

There’s much to like with their selection of “Moneta” for the branding name. Moneta is the goddess of memory and money – also prosperity and finances. In fact the English word “Money” derives from this lovely goddess’s name.

Adesto went public last October on the NASDAQ Exchange with the call letters IOTS, a straight forward play on the companies intentions. Long thought a takeover target by many analysts the company seems to have convinced acquisition suitors that they are much better off by leaving Adesto an independent entity – this gives the company the ability to adapt their Resistive Conductive-Bridging Random Access Memory (CBRAM) to a multiplicity of special design requirements for the rapidly expanding IoTs segment. Adesto, in effect, has been able to dodge the takeover bullet by being much more useful by remaining small while offering their products through multiple avenues from discrete devices through BEOL SoCs.

Adesto, having completed their developmental stage, is now transitioning to the commercialization and expansion phase of their technology. Several analysts expect that the company will continue to capture a significant portion of the non-volatile memory outside of the commodity data storage market and enjoy profitable royalty licensing from a number of other markets.

The newly introduced memory is entering “…, a hardware landscape (that) is changing quickly,” according to Narbeh Derhacobian, chief executive officer of Adesto. “Off the-shelf memory products were appropriate for the smartphone and PC markets, but they cannot satisfy the requirements of a new world of connected things. Unless we can dramatically reduce power consumption, the cost of changing batteries will prevent the IoT from becoming a reality. At Adesto, we are focused on this emerging market, and Moneta demonstrates our ability to execute and deliver next-generation products to meet its requirements.”

Adesto is a case book example of a company that has been “tinkering away” with a technology that the greater market paid little attention to. Gaining traction has been a continuing mantra of Adesto’s management. Along the way they gathered a number of “Black Swan Outliers” helping them to steer their way to, and carve out an unoccupied niche in the ultra-low power, non-volatile memory for the Internet-of-Things market – a market that is now enjoying a sudden and near explosive growth rate. Let us all remember that there is no such thing as an “easy” technology.