Acer dominates recovering European PC market

PC shipments at long last are on the road to quickening recovery in Western Europe following the economic downturn, according to a report from Gartner, with 15.6 million units shipped in the second quarter of this year – 19.6 percent up year-on-year.

According to Gartner’s estimates Acer won the heart of the Western European market, beating out rival manufacturers HP,Dell, ASUS and Toshiba to ship a total of 3,696,000 PCs. This left it was a share of 23.7 percent, just nudging past HP to be top dog for the quarter. HP shipped an estimated 3,376,000 PCs, while Dell and Asus shipped 1,572,000 and 1,325,000 units respectively. Toshiba managed 917,000 units.

Although with the shape of the economy generally looking better than at the same point last year, the figures are still up six percent from 2008, which were better times before the global crash. It’s not demand that’s softening either, remarked research director Ranjit Atwal – rather, economic concerns in countries like Spain, Portugal, Italy and Greece meant people were cautious about buying. 

The consumer market outperformed the professional sector again, driven by strong demand for notebooks and all-in-one desktops. Mobile PC growth is still on the up with the mini notebook market representing just under 20 percent of all of those sales. Professional shipments have, according to gartner, been modes in improvements – but the important thing is they’ve been improving.

France did exceptionally well in the EMEA league tables climbing up to the number two spot for the first time, shipping a total of 2.8 million units. Acer was again crowned king of the market here shipping 648,000 units over HP’s 594,000. Germany’s market posted double digit growth again though the Teutonic taste for machinery leans toward HP but not by much, a total of 740,000 which was 20,000 more units than Acer.

The British technology media as it tends to is complaining about the UK’s poor performance in the charts. But the UK has bitten a heavy torrent of bullets, says Gartner, with the weakest performance in the midst of the economic downturn, so it is not surprising that it is still struggling to climb back up. Shipments in the UK were 2.9 million units in Q2, which while being the weakest of the Western European countries included, is still a growth of 15.1 percent year on year.

Dell in particular suffered with UK sales, shrinking over 20 percent from the last year. Acer and HP however have still been perofrming well, over twice the averaged market growth, and driven by the consumer segment. 

“In many ways, the remaining vendors only have half the consumer market to target, and in a weak market that is a tough proposition,” Atwal warned of the UK space.